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MIDDLETOWN, R.I., Mar 6, 2008 (BUSINESS WIRE) -- KVH Industries, Inc., (Nasdaq: KVHI), the pioneer of live satellite TV programming in passenger vehicles, expanded its lead in the automotive satellite TV market today when it announced that it had reduced the suggested retail price for its award-winning TracVision® A5 antenna  to $2,295, down from $3,495.
"This price reduction is the latest in a series of initiatives designed to boost consumer awareness of the TracVision A5 and bring live DIRECTV® programming to vehicles across the country," explained Martin Kits van Heyningen, KVH's president and chief executive officer. "We have also launched a national advertising campaign, announced a new agreement with DIRECTV to promote satellite TV in passenger vehicles, and extended TracVision A5 sales into the conversion vehicle market through such leading retailers as Regency Conversions. We are extremely excited by the prospects for these initiatives, which will enable us to aggressively position the TracVision A5 for acceptance within a much broader potential market and work with our dealers and DIRECTV to strengthen sales of the TracVision A5."
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